Our Story

MaCoca™ is the brainchild of Rich Gelso, Founder and CEO of MB Innovations, a best-in-class nutraceutical company located in Hollywood, Florida. Founded in 2002, MB Innovations' mission is to provide its customers with healthful products made with natural ingredients which have been employed successfully for centuries by indigenous cultures everywhere to treat a litany of ailments and for their nutritional value.

The birth of MB Innovations was spurred by the long illness and ultimate demise of Rich's brother, Michael, from ALS, a disease of the nerve cells in the brain and spinal cord that control voluntary muscle movement. His brother's illness lead Rich on a life-long search for alternative remedies for ailments utilizing nature's cabinet chest of healthful herbs and remedies. In time, Rich's new found knowledge of nutraceuticals and their life-enhancing properties resulted in the development of a number of industry advancements. These include:

  • The introduction of MaCoca™. The main ingredient in MaCoca™ is derived from the spent coca leaves. Highly nutritional, it is capable of replacing an entire meal without additional caloric intake. MaCoca™ triggers a message to the brain that turns off the hunger mechanism. The brain responds by releasing endorphins that floods you with a profound feeling of well being and fullness. It is a naturally occurring appetite suppressant and energy booster. MaCoca is a concentrated extract obtained from coca leaves through a Hydrolisis process with an additional blend of antioxidants and cathalizers.
  • The development of Insulin Growth Factor-1 (IGF-1), an extract from deer antler velvet, has been touted as the "visionary molecule of the millennium". It is widely recognized for its anti-aging capabilities.
  • The introduction of the Achiote Leaf (Bixa Orellana) into modern nutraceuticals. This plant has been known for centuries for its effective anti-fungal, anti-viral, and anti-microbial properties. MB Innovations has employed fifty families in the heart of Bolivia in the harvesting and exportation of this vital ingredient for worldwide consumption. Achiote is quickly becoming a daily staple contributing to the better health of thousands around the globe.

  • The introduction of Purple Corn Extract, which is becoming one of the most widely recognized antioxidants on the planet. MB Innovations' research found Purple Corn Extract to have four times the antioxidant properties as blueberries.

MaCoca™ is used exclusively by MB Innovations, this ingredient is revolutionizing the way that people are loosing weight, stopping harmful habits and much more. Transform your life today the MaCoca™ way.